Summary

Cameo provides unique, personal interactions with celebrities, and the talent storefront is their most important surface. It was built to support one product. Cameo was experimenting with a suite of products, necessitating a redesign.

The Challenge

Our goal was to improve the conversion rate and support an evolving product line. This was a deceptively complicated surface, with many variations and stakeholders.

User Needs

Cameo’s target user wanted to understand what products a what talent offers and how the process worked. They also needed to easily navigate through the storefront.

Role

Design Manager

Skills

Product Strategy
Staffing
User Experience
Workshops
User Research
Visual Design
Design Systems
Mentorship

Previous Design

The previous design had several problems. In addition to its lack of support for multiple products, there was low comprehension, poor hierarchy, and had elements that did not pass accessibility.

Design Sprint

I organized and conducted a remote design sprint. Within a week, three prototypes were tested by users for ease of navigation and product comprehension. We wanted to know how much information users needed to understand Cameo’s products.

Iteration

in all three prototypes, users were able to easily navigate the page and understand Cameo’s products. However, they needed more information to make a purchase. To address this, designs were refined and explorations were done on how best to present more product information.

A New Design System

Cameo’s design system needed to be modernized. The color scheme needed to be more readable, components more usable, and look and feel more appropriate. The entire design system was updated, starting with the talent storefront.

A/B Testing

The redesign was launched with AB tests on the header module in order to optimize the conversion rate.