Make It on Mobile

Make it on Mobile

This campaign was designed to promote Adobe’s blossoming mobile apps. The identity communicates the breadth of work that could be created with the apps.

A two-year program kicked off with a workshop for 16 influential, young artists at the Cooper Hewitt Design Museum. That was followed by a social media and educational campaign, and a new set of artists during the second year.

In collaborations with the artists, Adobe’s campaign dramatically raised awareness of the apps and created a multitude of fantastic artwork used for Adobe’s communications along the way.