Cameo creates magical moments and often moves people to tears. Users can have a personal connection through a custom video message. I managed a team of product and creative designers at Cameo and drove significant improvements. I developed future looking visions for the product, and my team redesigned the entire experience for the core product. We improved key metrics such as conversion and significantly grew our mailing list. This endeavor was broken up into a number of projects ranging which I led, collaborating with designers on my team and cross functional partners.
In addition to updating the core UX, I worked to modernized much of Cameo's look and feel. I was responsible for a major update to the illustrations and design system, making Cameo's UI not only more beautiful but much more usable as well.
I also led the creation of the Cameo Kids brand, which uses AI to create personalized messages from some of the most popular animated characters for kids. My team created a logo, visual identity, and marketing assets for Cameo Kids. We also updated key pieces of the product to support the Cameo Kids brand.
To hear more about specific case studies, please reach out to me directly.
